Sales & Pitching
Sell Sheet vs Line Sheet: What’s the Difference (and Which One Buyers Want)
They sound interchangeable, and both come out of the same product data. To a buyer they’re two different documents for two different moments. Here’s what goes in each, and when to send which.
Sales & Pitching
Sell Sheet Best Practices: What to Include and Why
A sell sheet is a one-page argument for why your product belongs on a buyer's shelf. Here's what earns its place — and what to cut.
Getting Started
How to Build Your Product Catalog for Wholesale
Most emerging brands discover their product data lives in three spreadsheets and someone's memory. Here's how to build a clean catalog before your first retail pitch.
Finance & Pricing
Wholesale Pricing Tiers: How to Structure Direct, Distributor, and Broker Pricing
Your product has one MSRP but multiple wholesale prices depending on who's buying. Here's how to structure your pricing tiers without leaving money on the table.